When I first started working at mindbodygreen, my first project was to overhaul the mindbodygreen media kit to appeal to potential advertisers. I changed the entire look and feel of the deck to match the persona of our readers as well as re-interpreting our brand, "Brooklyn, Bohemian, Sanctuary," to be a laid-back, modern, cool girl with alternative taste and style. I advised on/collaborated with the marketing team on the strategy behind the deck and its content flow to best tell the story of mindbodygreen, it's readership, and goals. As a result, the sales/marketing team has doubled their sales in the past year due to the overwhelming positive response of the media kit.
Creative Director + Strategy: Selma-Rachel Swire
Art Director + Strategy: Eden Papineau
Marketing + Strategy: Colleen Wachob, Peter Trombino, Kate McCormick, Rebecca Stump