Overview: Eaton's Ephesus Sports Lighting is a LED lighting company that lights Professional, University, and Recreational Stadiums/Arenas. They have been providers for major sports events, such as Super Bowl LII at The U.S. Bank Center in 2018, and at Super Bowl LIII at the Mercedes-Benz Stadium in 2019.
Campaign: As the lead Art Director for Ephesus, I collaborated with strategy, copy, production, photography, and a UX designer to create an entirely new campaign, named, 'Next Level', for the brand. The concept, 'Next Level' is the idea of not only taking one’s team, game, or experience to the next level, but also taking their lighting to the next level. We re-designed the website, print, pre-roll videos, campaign videos, and digital media for the rollout of their new product, The Lumadapt System. All of the videos were concepted in-house on the website, and edited by Visual Goodness. "I am Light," was concepted and created by HH&B, overall direction guided by Ayni-Brigade. The site is currently live on ephesuslighting.com.
Creative Director: Sherry Russell
Art Director: Eden Papineau
Copywriter: Daniel Tompkins
Photographer: Sasha Nialla
UX Designer: Homayoun Kandeloussi
UI Designer: Eden Papineau
Production Company: Visual Goodness
Value Prop Video: HH&B (ECD, Rich Wakefield)