Series of pitch ideas for REI:
Why I Do It: We tapped mbg's most empowered female influencers to share how they ground themselves and find inspiration through their female friendships and girl tribe. We featured personal stories of adventures and friendships to illustrate how they bring the outside into their every day. This campaign featured co-branded banner units, shoppable posts, and influencer content.
Balanced Connections: We created a custom mbg + REI video series, featuring fearless female influencers who show gratitude to the women who inspire them daily. REI gear was incorporated into the story through custom video of both the influencers and their tribe, while emphasizing the transformative nature of the outdoors. This campaign featured co-branded banner units, custom video, and influencer content.